Privacy Policy

Last Updated: October 13, 2026

RutaLibre operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a carefully curated shopping experience (the "Services"). RutaLibre is powered by Shopify, which enables us to provide these Services.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us.

In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or another individual or that can reasonably be linked to you or another individual.

Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you live, and what is permitted or required by applicable law:

• Contact Information: Including your name, address, billing address, shipping address, phone number, and email address.

• Financial Information: Including credit card numbers, debit card numbers, financial account numbers, payment card and financial account information, transaction details, payment methods, payment confirmations, and other payment-related information.

• Account Information: Including your username, password, security questions, preferences, and settings.

• Transaction Information: Including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

• Communications with Us: Including information you provide when communicating with us, such as when submitting a customer support inquiry.

• Device Information: Including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage Information: Including information about how you interact with the Services, such as how and when you use or navigate them.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from You: Including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically Through the Services: Including information collected from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies.

From Our Service Providers: Including when we engage service providers to support certain technologies or when they collect or process your personal information on our behalf.

From Our Partners or Other Third Parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services, including fulfilling our contractual obligations to you, processing payments, managing orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges, and other transactions, creating and maintaining your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews, and providing a personalized shopping experience, such as recommending products related to your purchases.

This may also include using your personal information to customize and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications via email, text message, or postal mail.

We may also display online advertisements for products or services within the Services or on other websites based on items you have purchased or added to your cart, as well as other activities you have performed through the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate, and take action regarding potentially fraudulent, illegal, unsafe, or malicious activities, protect public safety, and maintain the security of our Services.

If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other login information with anyone.

Communicating with You

We use your personal information to provide customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.

Legal Purposes

We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies.

We may also use your information to investigate or participate in civil discovery proceedings, potential or ongoing litigation, or other legal disputes, as well as to enforce our terms and policies or investigate potential violations.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy.

These circumstances may include:

Service Providers and Business Partners

We may share your information with Shopify, vendors, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.

Marketing and Advertising Partners

We may share your information with business and marketing partners to provide marketing and advertising services.

For example, we use Shopify to facilitate personalized advertising through third-party services based on your online activity across different merchants and websites.

Our business and marketing partners will use your information in accordance with their own privacy notices.

Depending on where you live, you may have the right to request that we do not share information about you for targeted advertising and marketing based on your online activity across different merchants and websites.

With Your Consent or at Your Request

We may share certain information with third parties when you instruct us to do so, request it, or otherwise provide your consent, such as when shipping products to you or using social media widgets or login integrations.

Affiliates

We may share your information with our affiliates or within our corporate group.

Business Transactions and Legal Obligations

We may disclose your information in connection with a business transaction, such as a merger or bankruptcy, or to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests.

We may also disclose information to enforce applicable Terms of Service or policies and to protect or defend the Services, our rights, and the rights of our users or third parties.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them.

Information you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence, so that we can provide and improve the Services.

Additionally, to help protect, grow, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify.

To provide these advanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests you submit to exercise your rights regarding the use of that information for these purposes.

For more information about how Shopify uses your personal information and the rights available to you, please refer to Shopify's Consumer Privacy Policy.

Depending on where you live, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with us or under our control, we encourage you to review their privacy and security policies, as well as their other terms and conditions.

We do not guarantee or accept responsibility for the privacy or security of these websites, including the accuracy, completeness, or reliability of the information they contain.

Information you provide in public or semi-public spaces, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or those third-party platforms, without restrictions on its use by us or third parties.

The inclusion of such links does not, by itself, imply that we endorse those platforms or their owners or operators, unless expressly stated within the Services.

Children's Data

The Services are not intended for use by minors, and we do not knowingly collect personal information from individuals who have not reached the age of majority in their jurisdiction.

If you are the parent or legal guardian of a minor who has provided us with personal information, you may contact us using the information below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

Additionally, information you send to us may not be secure while in transit. We recommend that you avoid using unsecured channels to communicate confidential or sensitive information.

The length of time we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information.

However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.

Right to Access / Right to Know

You may have the right to request access to the personal information we hold about you.

Right to Deletion

You may have the right to request that we delete the personal information we hold about you.

Right to Correction

You may have the right to request that we correct inaccurate personal information we hold about you.

Right to Data Portability

You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain circumstances and exceptions.

Managing Communication Preferences

We may send you promotional emails. You can unsubscribe from these communications at any time by using the unsubscribe option included in the emails we send.

If you choose to opt out of promotional communications, we may still send you non-promotional emails, such as those related to your account or orders.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below.

For more information about how Shopify uses your personal information and the rights you may have, including rights related to data processed by Shopify, please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights.

We may need to verify your identity before processing your requests, as permitted or required by applicable law.

In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights.

Before accepting a request from an authorized representative, we will require proof that you have authorized them to act on your behalf. We may also need you to verify your identity directly with us.

We will respond to your request within the time frame required by applicable law.

Complaints

If you have any complaints about how we handle your personal information, please contact us using the contact information provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to file a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant UK authority, as applicable.

This does not apply when the data is transferred to a country that has been recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

We will post the updated Privacy Policy on this website, revise the "Last Updated" date, and provide any additional notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us, email us at romobrandon255@gmail.com, or contact us at the following address:

Calle José Pantoja Gómez, 44720 Guadalajara, Jalisco, Mexico.